The Family Talk About Drinking Guide Developed by Anheuser-Busch to Help

question 96

Multiple Choice

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

• A) consumerism.
• B) preemptive marketing.
• C) ethical behavior in marketing.
• D) the social marketing concept.
• E) cause marketing.

---

Definitions:

Declaration of War

A formal announcement by a government or sovereign that it is in a state of war with another entity, traditionally another country or sovereign power.

Women's Suffrage

The right of women to vote in elections; a hard-won right achieved through decades of activism by suffragettes and feminists across various nations, culminating in significant legal milestones throughout the 19th and 20th centuries.

German-American

denotes Americans of German descent, who represent one of the largest ethnic groups in the United States, known for their significant cultural contributions and historical presence.

Political Activism

The practice of taking vigorous action, often in support of or opposition to one side of a controversial issue.