At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated

question 52

Multiple Choice

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

• A) proactive marketing.
• B) green marketing.
• C) consumerism.
• D) an ecological code of ethics.
• E) cause marketing.

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Definitions:

Mean of a Sample

The average value obtained by dividing the sum of all observations in a sample by the number of observations.

Mean of a Population

The average value derived from adding all the values in a population and then dividing by the number of values.

Null Hypothesis

A default hypothesis that there is no effect or no difference, used as a starting point for statistical significance testing.

One-sample Z-test

A statistical test used to determine if the mean of a single sample differs significantly from a known or hypothesized population mean.