An Employee of Coca-Cola Attempted to Share Its Marketing Plan

question 176

Multiple Choice

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

• A) Buy the marketing plan if assured there would be no legal or ethical repercussions.
• B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
• C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
• D) Immediately report the offer to the Better Business Bureau.
• E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Understand the role of incremental revenue in evaluating various courses of action.

Differentiate between relevant and avoidable costs.

Learn the principles guiding make or buy, and special order decisions.

Acknowledge the concept of sales mix and its impact on business strategy.

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Definitions:

Alpha

A term often used to describe the first or most significant occurrence of something.

Muscarinic Receptors

A type of receptor found in various body tissues, responding to the neurotransmitter acetylcholine, involved in parasympathetic nervous system responses.

Atropine

A medication used to treat certain types of nerve agent and pesticide poisonings, and to decrease saliva production during surgery, among other uses.

Pupil Dilation

The widening of the pupil, which can occur in response to decreased light exposure or emotional arousal, to allow more light into the eye.