Which of These Is Used in the Development of the Marketing

question 110

Multiple Choice

Which of these is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

• A) marketing return on investment
• B) market-product grids with target segments and product groupings
• C) trends for industry and competitors
• D) marketing mix actions
• E) market potential studies

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Definitions:

Parity Ratio

A ratio that compares two quantities to determine if they are equal, often used in economics to compare the value of different items.

Prices Received

The amount of money that sellers receive for their goods or services, often considered in the context of market dynamics and economic analysis.

Farmers

Individuals engaged in agriculture, raising living organisms for food or raw materials, often on a farm or rural setting.

Percent

A unit of measure used to express a proportion or a fraction of a whole, represented as a part of one hundred.