Many Consumers Are Committed to Brands with a Strong Link

question 78

Multiple Choice

Many consumers are committed to brands with a strong link to social action. An example of this would be

• A) McDonald's "I'm Lovin' It" campaign.
• B) Airbnb's "We Accept" campaign.
• C) Diesel's "Be Stupid" campaign.
• D) Liz Claiborne's "Claiborne for Men" campaign.
• E) Samsung's "The Jitterbug" campaign.

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