Explain Marketspace and Electronic Commerce and Their Relevance for Marketing

question 246

Essay

Explain marketspace and electronic commerce and their relevance for marketing.

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Definitions:

Experience Properties

Characteristics of a product or service that can only be ascertained through its use.

Consistent

Exhibiting a uniform, steady, and unchanged character or performance over time.

Inconsistent

Lacking coherence or uniformity in action, values, or principles, often leading to confusion or unpredictability.

Search Properties

Qualities of a product or service that are assessable prior to buying, like its color, style, or cost.