Which of These Is Used in the Development of the Marketing

question 110

Multiple Choice

Which of these is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

• A) marketing return on investment
• B) market-product grids with target segments and product groupings
• C) trends for industry and competitors
• D) marketing mix actions
• E) market potential studies

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Definitions:

Impossibility

A condition or situation that cannot be achieved or is unattainable.

Median Voter

A theory in political science that suggests the outcome of a majority vote is most likely to correspond to the preferences of the median voter when voters' preferences are placed along a single-dimensional spectrum.

Majority Rule

A decision-making principle whereby the option receiving more than half of the votes wins.

Preferred Outcome

The most favored or desired result in a decision-making process, often involving strategic considerations or personal preferences.