What Are the Two Types of Metrics Used by Senior

question 111

Essay

What are the two types of metrics used by senior marketing executives who prefer that "a company undertake major strategic initiatives to enhance its innovation and product-development capabilities?"

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Definitions:

Merchandising Business

A commercial enterprise that purchases goods in a finished condition for the purpose of resale without further manufacturing.

Contra Accounts

Accounts used in the accounting ledger to reduce the value of a related account when the two are netted together.

Perpetual Inventory

An inventory management system where updates are made continuously as inventory items are bought and sold.

Cash Sales

Transactions in which the buyer pays for a good or service at the time of the sale with cash or its equivalent.