The Information Needed in a Situation (SWOT) Analysis or Step

question 139

Multiple Choice

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes

• A) projections of future sales, expenses, and profits.
• B) segmentation methods.
• C) positioning studies.
• D) market-product grids with target segments and product groupings.
• E) marketing mix actions.

---

Definitions:

Compromise

An agreement or a settlement of a dispute that is reached by each side making concessions.

Negotiating

The process of discussing and reaching a mutual agreement between parties with differing needs or opinions.

Added Value Negotiating

A negotiation technique that focuses on creating additional value that can be shared between the parties, rather than merely splitting existing value.

Deal Packages

Packages of compensation and benefits offered to employees, often during negotiations for high-level positions.