The Actions Taken in the Development of the Marketing Program

question 127

Multiple Choice

The actions taken in the development of the marketing program, Step 3 of the planning phase, include

• A) selecting target markets.
• B) identifying industry trends.
• C) positioning the product.
• D) finding points of difference.
• E) developing the budget by estimating revenues, expenses, and profits.

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Definitions:

GPA

An acronym for Grade Point Average, which is a numerical representation of a student's academic performance, averaged over a certain period.

Mean Speed

The average velocity of an object, calculated as the total distance traveled divided by the total time taken.

Ticketed

Issued a ticket, often in the context of receiving a fine or citation for violating a law or regulation.

Furniture

Movable objects intended to support various human activities such as seating, eating, and sleeping, as well as to hold objects at a convenient height for work.