To Enhance Its Innovation and Product-Development Capabilities, Firms Use Two

question 21

Multiple Choice

To enhance its innovation and product-development capabilities, firms use two different kinds of metrics, output and input. Which of these is an output metric?

• A) number of ideas or concepts in the pipeline
• B) R&D spending as a percentage of sales
• C) return on assets (ROA) for existing products or services
• D) revenue growth due to new products
• E) number of R&D projects

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Definitions:

Cultural Factors

Elements within a society that influence the thoughts, behaviors, and practices of its members, including beliefs, norms, and values.

Prosocial Behavior

Socially desirable behaviors that benefit other people or society as a whole, such as helping, sharing, or donating.

Empathy

The capacity to comprehend and empathize with someone else's emotions.

Pacifier

A rubber, plastic, or silicone nipple given to an infant to suck upon, though it is not designed to deliver food or nutrients.