The Marketing Manager Looks for Two Kinds of Deviations in the Evaluation

question 132

Multiple Choice

The marketing manager looks for two kinds of deviations in the evaluation phase of the strategic marketing process, each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.

• A) deviations that result from major shifts in customer needs
• B) actual results exceed goals
• C) there are no deviations but there should be
• D) deviations that result from executive mandates
• E) deviations that are blamed on insufficient marketing support (personnel or funding)

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Definitions:

Variable Cost

Costs that vary directly with the level of production or output, such as materials and labor used in the production process.

Output

The total amount of goods and services produced by an economy, company, or machine over a specified period.

Output

The amount of products or services that are generated by a company, sector, or nation within a specific timeframe.

Shipping Costs

Expenses associated with the transportation of goods from one location to another, often influencing pricing and supply chain decisions.