Examlex
What three things have become critical to the role of CMO?
Covert Research
Covert research refers to studies where the subjects are unaware they are being observed or studied, often used in sociology and psychology to observe natural behaviors without the influence of the observer's presence.
Replicate
To duplicate a study or experiment to verify its results.
Peer Reviews
The evaluation of work by one or more people of similar competence to the producers of the work, which constitutes a form of self-regulation by qualified members of a profession within the relevant field.
Scientific Theory
A well-substantiated explanation of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experiment.
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