In a Five-Year Study, Researchers Conducted In-Depth Analysis of 160

question 14

Multiple Choice

In a five-year study, researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques. What was their principal finding?

• A) Supply chain management was the most critical element in stellar business performance.
• B) Customer relationship management was more effective than product development.
• C) The Internet was more effective in terms of long-term sales success than the use of retail outlets or direct marketing tactics such as catalogs.
• D) Three major management tools-supply chain management, customer relationship management, and the use of an intranet-were equally beneficial in terms of business performance.
• E) Individual management tools and techniques had no direct relationship to superior business performance in the companies that were studied.

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Definitions:

Test Statistic

A value determined from sample data, used to make decisions on a hypothesis in statistical testing.

Level Of Significance

A threshold in hypothesis testing, representing the probability of rejecting a true null hypothesis, typically denoted by alpha.

Null Hypothesis

A statement asserting there is no effect or no difference, which researchers attempt to disprove through statistical testing.

Alternative Hypothesis

A statement in hypothesis testing that proposes a significant difference or effect, contradicting the null hypothesis.