The Actions Taken in the Development of the Marketing Program

question 127

Multiple Choice

The actions taken in the development of the marketing program, Step 3 of the planning phase, include

• A) selecting target markets.
• B) identifying industry trends.
• C) positioning the product.
• D) finding points of difference.
• E) developing the budget by estimating revenues, expenses, and profits.

---

Definitions:

Self-reinforcement Procedure

A technique in behavior modification where individuals reward themselves for reaching set goals or displaying desirable behaviors.

Satisfying State

A condition or feeling experienced after needs or desires are fulfilled, often used in theories of motivation and learning.

Reward

A motivational construct that refers to the positive outcomes or pleasure experienced after engaging in certain actions or behaviors.

Operant Behavior

A type of behavior that is controlled by its consequences, including rewards and punishments.