In Its Introduction of the IPhone, Apple Increased the Number

question 15

Multiple Choice

In its introduction of the iPhone, Apple increased the number of applications available to users through its App Store which in turn allowed users to customize their smartphones. It also removed a physical (button) keyboard found on predecessor smartphones with a multi-touch interface allowing for easier use. These are examples of which two aspects of the blue ocean strategy?

• A) differentiation and cost focus
• B) market and product specialization
• C) raising and eliminating factors
• D) selective and generic specialization
• E) full coverage and selective deletion