Which of These Types of Test Marketing Techniques Was Primarily

question 159

Multiple Choice

Which of these types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

• A) free coupons
• B) product sampling
• C) continuity programs
• D) double back product refunds
• E) test marketing on the shelves of actual supermarkets

---

Definitions:

Environmental Force

External factors that impact an organization’s operations, including social, economic, technological, environmental, and political conditions.

Communicate

The process of transferring information, ideas, thoughts, feelings, and concepts from one person or entity to another through various means.

Exchange

Exchange is the act of giving one thing and receiving another in return, often referring to goods, services, or currencies between parties.

In-Flight Magazines

Publications specifically designed to be read by passengers during flights, often containing travel articles, advertisements, and entertainment options.