List the Three Steps of the Planning Phase of the Strategic

question 12

Essay

List the three steps of the planning phase of the strategic marketing process. Briefly describe actions that make up each of the three steps. What information is collected in each step?

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Definitions:

Self-direction

The capacity to guide, regulate, and manage one’s own actions and decisions independently.

Purity

A concept often related to moral or physical cleanliness and lack of contamination in various contexts, including religion, ethics, and sexuality.

Chastity

A moral virtue that involves refraining from sexual conduct according to one’s values, beliefs, or religious practices.

Collectivistic Cultures

Cultures that emphasize the needs and goals of the group over the individual.