The Personal Selling Process Is

question 45

Multiple Choice

The personal selling process is

• A) the activities that begin with the prospecting of potential leads to the final closing of a sale.
• B) the three sales activities that include identifying a customer with an unfilled need, identifying a product or service that could satisfy that need, and initiating a formalized exchange or sale.
• C) the formalized sales protocol used by a company's salesforce to ensure a consistent quality sales presentation.
• D) the sales activities occurring before, during, and after the sale itself, consisting of six stages: prospecting, preapproach, approach, presentation, close, and follow-up.
• E) the sequential steps taken to close a sale including finalizing product benefits, arranging for distribution, and obtaining payment.

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