Which of These Statements Regarding the Role of Salespeople Is

question 46

Multiple Choice

Which of these statements regarding the role of salespeople is most accurate?

• A) Salespeople have little say in a company's account management policies.
• B) Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
• C) Salespeople are the most highly trained of all a firm's employees and therefore have the greatest job security.
• D) Salespeople create customer value by providing follow-through after the sale.
• E) Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the best financial terms for their purchases.

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Definitions:

Native Habitat

The natural environment in which a species lives and evolves.

Survey Research

A research method involving the collection of data from a predetermined group of respondents to gain information about populations or phenomena.

Experimental Method

A research methodology that involves manipulating one variable to determine if changes in one variable cause changes in another variable.

Scientific Evidence

Information that has been systematically collected and analyzed according to scientific methods to establish facts or principles.