Examlex
A method of selling in which a salesperson makes a telephone call or a visit to a prospective customer without a referral is called
Consumer Surplus
The difference between the maximum price a consumer is willing to pay for a product and the actual price they pay.
Total Consumer Surplus
The sum of the individual consumer surpluses of all the buyers of a good in a market.
Consumer Surplus
The discrepancy between what consumers are prepared and capable of spending on a product or service and what they actually end up spending.
Total Consumer Surplus
Total consumer surplus is the difference between what consumers are willing to pay for a good or service versus what they actually pay, representing the net benefit to consumers.
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