The Objective at the ________ Stage of the Personal Selling

question 161

Multiple Choice

The objective at the ________ stage of the personal selling process is to convert a prospect into a customer by creating a desire for the product or service.

• A) presentation
• B) approach
• C) follow-up
• D) preapproach
• E) close

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Definitions:

Collaborative Problem

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Health History Assessment

A comprehensive evaluation of an individual’s past and present health conditions, procedures, and behaviors to inform future healthcare decisions.

Insurance Card

A card issued by an insurance company that gives details about a policyholder's coverage and necessary contact information.