The Car Salesman Asked You a Few Questions When You

question 295

Multiple Choice

The car salesman asked you a few questions when you first arrived to the lot: "What type of driving do you do?" and "How many people will you usually have riding in your car?" and then suggested, "Maybe you should look at crossovers instead of sedans." Here, the car salesman was using a

• A) stimulus-response presentation.
• B) formula selling presentation.
• C) need-satisfaction presentation.
• D) persuasive selling presentation.
• E) canned sales presentation.

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Definitions:

Synaptic Cleft

Space between the presynaptic and the postsynaptic membranes.

Postsynaptic Membrane

The part of the cell membrane of a neuron that is on the receiving end of a synapse, where neurotransmitter receptors are located.

Excitatory Postsynaptic Potential

A temporary increase in synaptic potential that makes a post-synaptic neuron more likely to generate an action potential.

Hyperpolarized

A state in which a cell's membrane potential is more negative than its normal resting potential.