MooreChem Created a Marketing Dashboard for Each of Its Sales

question 188

Multiple Choice

MooreChem created a marketing dashboard for each of its sales representatives. These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance

• A) in terms of company rank.
• B) relative to the rest of the sales team.
• C) relative to target goals.
• D) plus expectations for the next two years.
• E) based upon previous years of experience.

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Definitions:

Affective Commitment

An employee's emotional attachment to, identification with, and involvement in a particular organization.

Positive Feeling

A general sense of contentment, happiness, or optimism that can positively affect one's outlook and behavior.

Employee Engagement

The level of an employee's emotional investment and commitment to their organization, influencing their willingness to put in discretionary effort at work.

Emotional Intelligence

Represents the ability to perceive, use, understand, manage, and handle emotions effectively in oneself and others, especially in interpersonal interactions.