The Search for and Qualification of Potential Customers During the Personal

question 286

Multiple Choice

The search for and qualification of potential customers during the personal selling process is referred to as

• A) prospecting.
• B) customer mining.
• C) lead initiation.
• D) cold calling.
• E) filtering.

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Definitions:

Poor Countries

Poor countries are those with low levels of economic productivity, insufficient incomes, and a general standard of living considered below acceptable norms.

Industrial Market Economies

Economies characterized by sectors that primarily focus on manufacturing and industrial activities, as opposed to agricultural or service sectors, generally involving a significant use of technological and capital investment.

Sub-Saharan African

Refers to the geographic region of the African continent that lies south of the Sahara Desert, characterized by diverse cultures, languages, and economies.

Stages of Development

A theoretical framework describing the progression through which societies, economies, or industries evolve over time.