Explain the Difference Between Personal Selling and Sales Management

question 32

Essay

Explain the difference between personal selling and sales management.

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Definitions:

Elastic Firm Demand

Describes a situation where the demand for a firm's products is highly sensitive to changes in price, indicating consumers are likely to change their purchasing behavior if the price changes.

Significant Barriers

Obstacles that significantly hinder entry into a market or industry, including legal restrictions, high start-up costs, and substantial economic and technological challenges.

Oligopolistic Firm

A company that operates in a market structure characterized by a small number of firms that have significant market control, leading to limited competition.

Pricing Decisions

The process of determining what price to charge for a product or service, considering costs, market demand, and competition.