The Two-Way Flow of Communication Between a Buyer and Seller

question 244

Multiple Choice

The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group is referred to as

• A) sales management.
• B) personal selling.
• C) sales promotion.
• D) direct selling.
• E) marketing management.

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Definitions:

Right To Privacy

The right of an individual to be free from unwarranted intrusion into personal life, as protected by law.

Griswold V. Connecticut

A landmark Supreme Court case in 1965 that ruled state bans on contraceptive use by married couples were unconstitutional, basing the decision on rights of privacy.

Legality Of Contraceptives

Refers to the legal status of birth control methods and their accessibility under law.

Tinker V. Des Moines

A significant Supreme Court decision in 1969 that defined the constitutional rights of students in U.S. public schools, determining that students do not "shed their constitutional rights to freedom of speech or expression at the schoolhouse gate."