FloNetwork, Inc

question 76

Multiple Choice

FloNetwork, Inc., is a company that has developed automation solutions for electronic marketing. Its software is able to handle all aspects of permission marketing-based campaigns from list generation and e-mail deployment to real-time tracking and in-depth analysis. To sell its system, the company conducts educational programs targeted to the technical staff in a prospective customer's information technology (IT) department to discuss recent technological developments with the product. In this situation, FloNetwork uses

• A) partnership selling.
• B) seminar selling.
• C) conference selling.
• D) sales engineers.
• E) formula selling.

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Definitions:

Endorsements

Refers to the act of signing one's name on the back of a check, bill of exchange, or similar document to transfer its ownership or to approve or support something.

Drafts

Written orders for the payment of a specified amount of money, typically used in international trade.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer or to the order of a specified person.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, intended to standardize practices across states.