There Are Three Key Reasons for Putting the Customer into Customer

question 201

Multiple Choice

There are three key reasons for putting the customer into customer solutions in selling: (1) considerable time and effort is necessary to fully understand a specific customer's requirements; (2) effective customer solutions are based on relationships among sellers and buyers; and (3)

• A) it is ultimately the customer who converts a lead into a sale.
• B) only the customer knows how much it is willing to pay for any given solution.
• C) consultative selling is central to providing novel solutions for customers, thereby creating value for them.
• D) only the salesperson knows when the solution has finally been found.
• E) customers are better able to articulate their problems and solutions than sellers.

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Definitions:

Attitude

A relatively enduring set of beliefs, feelings, and behavioral tendencies towards specific people, groups, ideas, or objects.

Extravert

A personality trait characterized by outgoingness, high energy, and a preference for social interaction.

Conflict

A process that begins when one person sees that another person has damaged—or is about to damage—something that the other person cares about.

Human Relations

Involves interactions between individuals, focusing on improving communication, morale, and engagement in a social or work setting.