The Use of Social Network Services and Websites by Consumers

question 58

Multiple Choice

The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts is referred to as

• A) social shopping.
• B) showrooming.
• C) viral marketing.
• D) customerization.
• E) influencer marketing.

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Definitions:

Total Institution

A place where people are isolated from the wider society and lead an enclosed, formally administered life.

Ancillary Socialization

The process of learning and adapting to supplementary or secondary social norms and behaviors outside of primary socialization environments.

Self-Socialization

The process by which individuals actively contribute to their own development and learn societal norms through personal choices and actions rather than through formal instruction.

Music

An art form and cultural activity organized in time, expressed through the creation and performance of sounds, rhythms, and melodies.