Cost Per Click Is a Measure in Which

question 11

Multiple Choice

Cost per click is a measure in which

• A) a fixed amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• B) a fixed amount of money is paid to the site for every sale that originated from an ad posted on that site.
• C) a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
• D) a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.
• E) a fixed discount is given to a visitor for clicking on an ad.

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Definitions:

Legal Sufficiency

The condition of an agreement or document meeting all required legal standards and formalities to be recognized as valid and enforceable in a court of law.

Adequacy

The quality or state of being sufficient for a particular purpose or in fulfilling requirements.

Legal Adequacy

The sufficiency of consideration in a contract that makes it legally binding and enforceable.

Bargained-for Exchange

A fundamental principle in contract law where both parties voluntarily agree to provide something of value to the other, forming a valid contract.