As a Performance Measure for Social Networks, the Percentage of Recipients

question 83

Multiple Choice

As a performance measure for social networks, the percentage of recipients who have clicked on a link on the page to visit a specific site is the

• A) fan follow-through percentage.
• B) click-through rate.
• C) pass-through rate.
• D) recipient rate.
• E) website click rate.

---

Definitions:

Bonds Payable

Bonds payable are long-term liabilities representing money a company must pay back to bondholders by a certain date, including the principal and sometimes interest payments.

Long-Term Investments

Investments that a company intends to hold for more than one year, including stocks, bonds, real estate, and other financial assets.

Bond Investment

A bond investment involves lending money to an issuer (either corporate or governmental) in exchange for fixed income payments over a set period, culminating in the return of the original investment.

Long-Term Investments

Investments in stocks, bonds, or other financial instruments that a company intends to hold for a period longer than one year.