Competitive Advertisements That Show the Relative Strength of One Brand

question 90

Multiple Choice

Competitive advertisements that show the relative strength of one brand over another are referred to as ________ advertisements.

• A) advocacy
• B) competitive
• C) reminder
• D) comparative
• E) differentiation

---

Definitions:

Biological Rhythms

Innate, cyclical patterns in biological processes and behaviors observed in living organisms, including circadian rhythms and seasonal cycles.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Conditioned Response

A conditioned response is a learned reaction or response to a previously neutral stimulus that has become significant through association.

Unconditioned Response

An automatic, natural response to a stimulus that does not require previous conditioning or learning.