The Use of Social Network Services and Websites by Consumers

question 58

Multiple Choice

The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts is referred to as

• A) social shopping.
• B) showrooming.
• C) viral marketing.
• D) customerization.
• E) influencer marketing.

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Definitions:

Sole Proprietorship

A business model in which a sole individual is the owner, manager, and bears the entire responsibility for the business’s liabilities and operations.

Legal Formalities

Specific procedures and requirements established by law that must be followed for certain actions or documents to be legally valid or enforceable.

Personal Liability

The legal responsibility of an individual to satisfy debts or obligations incurred through their actions or decisions.

Investor-Owners

Individuals or entities that own a portion of a company through the possession of its stock, giving them a stake in its success.