Which of These Is a Guideline for Marketing and Promoting

question 55

Multiple Choice

Which of these is a guideline for marketing and promoting a brand using YouTube?

• A) Use an expert to inform the audience about product features and benefits.
• B) Tie the product to a current political or news event.
• C) Include humorous content to attract as many viewers as possible.
• D) Exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story.
• E) Limit the video to one minute or less, the same as a TV or radio ad time limit.

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Definitions:

Profits

The financial gain realized when the revenue earned from business activities exceeds the expenses, costs, and taxes needed to sustain those activities.

Output

The quantity of goods or services produced by a business, industry, or economy within a specific period.

Shutting Down

A short-run decision by a firm to cease production temporarily due to unfavorable market conditions.

Long Run

A period in economics where all factors of production and costs are variable, allowing for full adjustment to changes.