Within the Context of Social Media, an "Evangelist" Is an Online

question 89

Multiple Choice

Within the context of social media, an "evangelist" is an online user who

• A) who is "delighted" with a brand and its message and then communicates with his or her online friends and the company about the joys of using the brand.
• B) tries to promote an anti-consumerism agenda to other online users, hindering the effectiveness of online advertisements.
• C) is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends.
• D) is indifferent or neutral to advertisements on social networks.
• E) is an advocate who develops her own Facebook, Twitter, or YouTube following and therefore should be contacted by advertisers about placing an ad on her website.

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Definitions:

Skills Approach

A perspective on leadership that emphasizes the importance of acquiring and developing specific skills and abilities for effective leadership.

General Cognitive Ability

The overall mental capacity of an individual, including the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly, and learn from experience.

Knowledge

Facts, information, and skills acquired through experience or education.

Information Processing

The methods by which individuals or systems gather, analyze, and interpret data to make decisions or understand the world.