A Company Paying a Set Amount to Facebook for Every

question 9

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

• A) variable fee; fixed fee
• B) cost per click; cost per thousand
• C) fixed fee; variable fee
• D) cost per action; cost per click
• E) traditional cost; social media cost

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Definitions:

Slaves

Individuals forced into servitude without personal freedoms or rights.

Slave Owners

Individuals or entities that owned, bought, and sold enslaved people as property, primarily in historical contexts such as pre-Civil War America.

Dorothea Dix

A pioneering American activist who significantly improved the treatment and conditions of the mentally ill through her tireless efforts in the 19th century.

Mental Hospitals

Facilities specialized in the treatment and care of individuals with mental health disorders.