A Company Paying a Set Amount to Facebook for Every

question 9

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

• A) variable fee; fixed fee
• B) cost per click; cost per thousand
• C) fixed fee; variable fee
• D) cost per action; cost per click
• E) traditional cost; social media cost

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Definitions:

Ethical Dilemma

A situation in which a difficult choice must be made between two or more morally challenging options, often in professional settings.

Conceptualizing

The process of forming a concept or idea by synthesizing and organizing information or beliefs.

Recognize

To identify someone or something from having encountered them before; to acknowledge the existence, validity, or legality of something.

Client Records

Confidential documents that contain personal and sensitive information about individuals receiving services from professionals.