Cost Per Click Is a Measure in Which

question 11

Multiple Choice

Cost per click is a measure in which

• A) a fixed amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• B) a fixed amount of money is paid to the site for every sale that originated from an ad posted on that site.
• C) a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
• D) a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.
• E) a fixed discount is given to a visitor for clicking on an ad.

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Definitions:

Oil-Spill Clean Up

The process and activities involved in removing or minimizing oil contaminants from the environment following an oil spill.

Equipment Damage Prevention

Strategies and practices aimed at reducing the likelihood of damage to machinery and equipment.

Environmental Management Accounting

The identification, collection, estimation, analysis, internal reporting, and use of materials and energy flow information, environmental cost information, and other cost information for both conventional and environmental decision-making within an organization.

Life Cycle Costing

An analysis method that considers all costs associated with the acquisition, use, maintenance, and disposal of an asset over its entire life.