Business Portfolio Analysis Refers to

question 141

Multiple Choice

Business portfolio analysis refers to

• A) a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B) a technique that managers use to graphically track their firm's strategic business units as though they were a single expense in order to identify cost-cutting measures.
• C) a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units as though they were a collection of separate investments.
• D) an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E) a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

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