A Fan Source Is

question 114

Multiple Choice

A fan source is

• A) a pool of social media users with a propensity to interact with brands, including recommending them to friends.
• B) where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad.
• C) all Facebook fans in the target demographic for a particular brand.
• D) the number of fans who interact with a Facebook page.
• E) the number of fans who are evangelists for a brand.

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Definitions:

Optimal Quantity

The quantity that generates the highest possible total profit.

Economic Analysis

The systematic approach to determining the optimum use of scarce resources, involving comparison of two or more alternatives in achieving a specific objective under the given assumptions and constraints.

Marginal Benefit

The additional benefit obtained from consuming one more unit of a product or service.

Marginal Benefit

The additional benefit received from consuming one more unit of a product or service.