If You Wanted to Generate Brand Buzz for an Upcoming

question 128

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement this social network?

• A) Monitor other Twitter accounts for negative mentions of your brand.
• B) Aggressively defend your brand on your Twitter account.
• C) Develop an official Twitter profile, recruit followers, and show photos and video of the product.
• D) Create an account and tweet about the launch the day before releasing the product.
• E) Create content that relies mostly on professional networking and job searching.

---

Definitions:

Immediate Retrofitting

The quick adaptation or upgrading of existing structures or systems to improve efficiency, performance, or compliance with current standards and regulations.

Spent Fuel Reprocessing

The chemical treatment of used nuclear fuel to extract usable elements such as uranium and plutonium for re-use in reactors.

Synfuels

Synthetic fuels made from coal, natural gas, or biomass through chemical conversion; alternatives to traditional fossil fuels.

Commercially Attractive

Refers to properties or qualities that appeal to business interests or harbor potential for economic gain.