Performance Measures for Social Media Are

question 143

Multiple Choice

Performance measures for social media are

• A) more likely to track short-term goals than those for traditional media.
• B) harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
• C) easiest to track using Twitter.
• D) more specific than those for traditional media because of the ease of tracking online behavior.
• E) very predictive when it comes to anticipating what will "go viral."

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Definitions:

Absolute Advantage

The ability of an individual, firm, or country to produce more of a good or service than competitors, using the same amount of resources.

Hamburgers

A type of food consisting of a cooked patty of ground meat, typically beef, placed inside a sliced bread roll or bun.

Comparative Advantage

The ability of an individual, firm, or country to produce a good or service at a lower opportunity cost than others.

Opportunity Cost

The value of the best alternative foregone as a result of making a decision, a fundamental concept in economics that emphasizes the cost of trade-offs.