Even Very Successful Video Game Apps Can Reach the Decline

question 117

Multiple Choice

Even very successful video game apps can reach the decline stage of the product life cycle quickly, so Clash of Clans and Candy Crush Saga video games have sought to ________ to address this challenge.

• A) make highly engaging games based on the Angry Birds approach
• B) use social media strategies
• C) build on a huge personal-rewards psychology for players
• D) quickly create new games
• E) create product extensions

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Definitions:

Concentration

The extent to which market share is dominated by a small number of companies within an industry.

Monopoly Power

The ability of a company to control or dominate an industry or market, setting prices and limiting competition due to lack of viable alternatives.

Tacit Collusion

A situation where firms indirectly coordinate actions not through direct communication but through understanding and mutual adjustments of strategies.

Monopolistic Competition

A commercial scenario where a plethora of firms deal in products that are very much alike but not perfectly the same, giving them some extent of influence in the market.