When a Company Is Developing New Offerings, Marketing May Provide

question 20

Multiple Choice

When a company is developing new offerings, marketing may provide staff to serve as part of __________, joining others from different departments who are mutually accountable to this task.

• A) a cross-functional team
• B) a department
• C) a strategic business unit
• D) an organization
• E) a business consortium

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Definitions:

Stimulus Motive

A drive that is based on needs for exploration, manipulation, curiosity, and stimulation of the senses.

Primary Drive

Fundamental biological needs or urges, such as hunger, thirst, and sex, that motivate behavior.

Unlearned

Refers to behaviors or responses that are natural or inherent, not acquired or taught.

Learned

Acquired or developed as a result of experience, education, or training.