A Strategic Business Unit (SBU) Refers to

question 73

Multiple Choice

A strategic business unit (SBU) refers to

• A) a single product or service identification code used to identify items for strategic marketing planning purposes.
• B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
• C) a strategic product that has a unique brand, size, or price.
• D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
• E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.

---

Definitions:

Issuance Price

The price at which a company's securities are offered to the public for sale for the first time.

Market Rate

The prevailing price or interest rate at which goods, services, or securities are bought and sold in a competitive marketplace.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Present Value

The current financial worth of a prospective amount of money or sequence of monetary flows, considering a set rate of return.