A Strategic Business Unit (SBU) Refers to

question 73

Multiple Choice

A strategic business unit (SBU) refers to

• A) a single product or service identification code used to identify items for strategic marketing planning purposes.
• B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
• C) a strategic product that has a unique brand, size, or price.
• D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
• E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.

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Definitions:

Technological Conditions

The state of available technology and its influence on a company's operations, capabilities, and industry environment.

Competition

A situation in which two or more parties strive for a goal that cannot be shared, such as a market that cannot support everyone.

General Environment

The broad external conditions that affect organizations and industries, including economic, legal, technological, and cultural factors.

Managerial Decision Making

The process by which managers select among available options to solve problems and take advantage of opportunities to achieve organizational goals.