Lands' End, an American Apparel and Outerwear Firm, Ships Each

question 326

Multiple Choice

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed Period." These marketing actions by Lands' End most likely reflect its ________ goals.

• A) profit
• B) market share
• C) employee welfare
• D) social responsibility
• E) customer satisfaction

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Definitions:

Consumer Conversations

The discussions or interactions between customers about a product, service, or brand, typically occurring online or in person.

Intrinsic Intent

An action or behavior driven by internal rewards or personal satisfaction rather than external pressures or rewards.

User Content

Digital content, such as text, videos, and photos, that is created and shared by users on online platforms and not by the content hosts or providers.

Earned

Refers to media exposure or publicity gained through promotional efforts other than paid advertising, such as word-of-mouth.