Media Selection Decisions Are Related to the Target Audience, the Type

question 313

Multiple Choice

Media selection decisions are related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and

• A) the capabilities of the advertising agency.
• B) audience preferences.
• C) the costs of alternative media.
• D) media spending by competitors.
• E) available airtime.

---

Definitions:

Collective Bargaining Process

A method where workers, through their unions, negotiate contracts with their employers to determine their terms of employment, including pay, benefits, hours, leave, job health and safety policies, and more.

Business Pressures

Challenges and demands placed on a business by economic conditions, competition, regulations, and other external factors.

Competitiveness

The ability of a company, sector, or economy to provide products or services effectively in comparison to others, often measured by factors like cost, quality, and innovation.

Union Contracts

Agreements negotiated by labor unions and employers defining employment terms, worker benefits, and conditions to ensure fair treatment and equitable wages for union members.