Which Statement Reflects the Key Elements in Developing a Marketing

question 2

Multiple Choice

Which statement reflects the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A) Subscribe to all the major trade journals to determine the offerings of competitors.
• B) Communicate with contractors using direct mail about the various walking surfaces Schofield can create for riding and walking paths.
• C) Design a sample ad and test it using visitors at a trade show.
• D) Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E) Conduct a focus group to decide on which surface to use for a theme park in Brazil.

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Definitions:

Cultural Value

Deeply rooted beliefs shared by a community that influence behavior and shape perceptions, contributing to the identity of a social group.

Individualism

A cultural or social perspective that emphasizes the moral worth of the individual and the importance of personal independence and self-expression.

United States

A country located in North America, known for its diverse culture and strong economic and political influence globally.

Short-Term Orientation

A cultural viewpoint that emphasizes immediate outcomes and gratification, rather than long-term goals.