Examlex
Identify and describe the three phases of the strategic marketing process.
Better Than Anticipated
Results or outcomes that surpass the expected or forecasted standards.
Desired Situation
The optimal state or condition that a person, group, or organization aims to achieve in the future.
Actual Situation
The real and current state of affairs or conditions, as opposed to theoretical considerations or expectations.
Financial Bottom Line
A reference to the net income, profit, or loss reported at the bottom of a company's income statement.
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