The Greatest Concern Consumers May Have Regarding the Convergence of the Real

question 79

Multiple Choice

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

• A) the elimination of traditional media; all media will become digital.
• B) a decreased emphasis on measuring the marketing return on investment for social media initiatives.
• C) the interference with personal privacy as personal data gets shared within and across social media.
• D) the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
• E) the absence of digital cash to complete the near field communication transaction process.

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Definitions:

Testimonial

A statement or endorsement given by a satisfied customer about the value and quality of a product or service.

National Mining Association

An organization representing the interests of the mining industry in the United States, including corporations and stakeholders involved in extraction and processing.

Star Augers

Typically, mechanical devices that are used for drilling holes in a variety of materials, but can also refer to a specific component within packaging or manufacturing machinery for metering product.

Counter Suggestion

An alternative proposal or idea presented in response to someone's suggestion or opinion.